Supermercados Massai

For Supermercados Massai, a chain of grocery stores located in the vibrant Guanacaste region of Costa Rica, we revamped their logo while honoring key elements from their original design. The updated logo features a playful yet professional aesthetic, reflecting the client's desire for a fresh and eye-catching look. Incorporating must-have elements from the original logo, including a starfish, cactus, ocean sunset, and birds, we created a cohesive composition that captures the essence of the coastal environment. These elements are arranged harmoniously, evoking a sense of tranquility and natural beauty. The font, a specific request from the client, adds a touch of modernity while maintaining readability and professionalism. Drawing inspiration from the colors of the Guanacaste coast and sunset, the color palette includes dark kelly green, yellow, red, orange, and blue, infusing the logo with warmth and vibrancy. This updated logo not only pays homage to Supermercados Massai's roots but also positions the brand as a beacon of quality and convenience in the community. Whether adorning storefronts, totes, uniforms or packaging, this logo invites customers to experience the delights of shopping at Supermercados Massai amidst the beauty of the Guanacaste coast.